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The original club crest was a crossed pair of rivet hammers; tools commonly used in the iron and shipbuilding industry. A castle was later (circa 1903/4) added to the crest and represents a prominent local building, Green Street House, which was known as "Boleyn Castle" through an association with Anne Boleyn. The manor was reportedly one of the sites at which Henry VIII courted his second queen, though in truth there is no factual evidence other than the tradition of rumour.
The castle may have also been added as a result of the contribution made to the club by players of Old Castle Swifts, or even the adoption (in 1904) of Boleyn Castle FC as their reserve side when they took over their grounds on the site.
The crest was redesigned and updated by London design agency Springett Associates in the late 1990s, featuring a wider yellow castle with fewer cruciform "windows" along with the peaked roofs being removed; the tops of the towers had previously made the castle appear more akin to Disneyland's Sleeping Beauty's Castle than a functioning fortress. The designer also altered other details to give a more substantial feel to the iconography.
When the club redesigned the facade of the stadium (construction finished 2001/02) the 'castle' from the later badge was incorporated into the structure at the main entrance to the ground. A pair of towers are now prominent features of the ground's appearance, both bearing the club's modern insignia (which is also located in the foyer and other strategic locations) |
Uniforme |
  
The original colours of the team were dark blue, due to Thames Ironworks chairman Arnold Hills being a former student of Oxford University. However the team used a variety of kits including the claret and sky blue house colours of Thames Ironworks, as well as sky blue or white uniforms.
The Irons permanently adopted claret and blue for home colours in the summer of 1899. Thames Ironworks right-half Charlie Dove received the Aston Villa kit from his father William Dove, who was a professional sprinter of national repute, as well as being involved with the coaching at Thames Ironworks. Bill Dove had been at a fair in Birmingham, close to Villa Park, the home ground of Aston Villa and was challenged to a race against four Villa players, who wagered money that one of them would win.
Bill Dove defeated them and, when they were unable to pay the bet, one of the Villa players who was responsible for washing the team's kit offered a complete side's 'uniforms' to Dove in payment. The Aston Villa player subsequently reported to his club that the kit was 'missing'.
Thames Ironworks, and later West Ham United, retained the claret yoke/blue sleeves design, but also continued to use their previously favoured colours for their away kits, and indeed, in recent years the club have committed to a dark blue-white-sky blue rotation for the away colours. For instance, the 2008-09 squad will wear sky blue away kits, while last year's campaign saw white away kits, the year before saw navy blue, etc. However, last year's away kit will be the Hammers' third kit for the coming season.
West Ham announced on 2 March 2007 their new kit supplier will be Umbro for the next 3 seasons but has since been extended to the 2013/2014 season, with the club also announcing they will be changing the home and away kits at the end of every season for the next 3 years.
On 7 June 2007 the club announced their new kit sponsor will be XL.com.. On 12 September 2008 XL Leisure Group was put into administration, leaving the club without a sponsor.
On 3 December 2008, the club announced that SBOBET, a betting company, will be the shirt sponsors until the end of the 2009/10 season.Their logo will be worn on West Ham's first team shirts and replica adult kits. The Youth Academy and kids replicas will sport the Bobby Moore fund as sponsor due to the main sponsor being a betting firm |