West Bromwich Albion

1878

West Bromwich  (West Midlands)

Jeremy Peace

Albion's main club crest dates back to the late 1880s, when then club secretary Tom Smith suggested that a throstle sitting on a crossbar be adopted for the crest. Since then, the club crest has always featured a throstle, usually on a blue and white striped shield, although the crossbar was replaced with a hawthorn branch at some point after the club's move to The Hawthorns. The throstle was chosen because the public house in which the team used to change kept a pet thrush in a cage. It also gave rise to Albion's early nickname, The Throstles. As late as the 1930s, a caged throstle was placed beside the touchline during matches and it was said that it only used to sing if Albion were winning. In 1979 an effigy of a throstle was erected above the half-time scoreboard of the Woodman corner at The Hawthorns, and was returned to the same area of the ground following redevelopment in the early 2000s.

The crest has been subject to various revisions through the years, meaning that the club were unable to register it as a trademark. As a result of this, the crest was re-designed in 2006, incorporating the name of the club for the first time. The new crest gave Albion the legal protection they sought.

The main club crest should be distinguished from the badge displayed on the first team strip, as the two have rarely coincided. No badge appeared on the kit for most of the club's history, although the Stafford knot featured on the team jerseys for part of the 1880s. The West Bromwich town arms were worn on the players' shirts for the 1931, 1935 and 1954 FA Cup finals. The town's Latin motto, "Labor omnia vincit", translates as "labour conquers all things" or "work conquers all". The town arms were revived as the shirt badge from 1994 until 2000,with the throstle moved to the collar of the shirts.

Albion's first regular shirt crest appeared in the late 1960s and featured the familiar throstle, but without the blue and white striped shield of the club crest This continued until the early 1970s, with a similar design used during the late 1980s and early 1990s. In the mid 1970s, a more abstract version of the throstle was used on the club's shirts, while in the late 1970s through to the mid-1980s, an embroidered WBA logo was displayed, a common abbreviation of the club's name in print.Not until the early 21st century did the full club crest appear on the team's shirts

West Bromwich Albion have played in navy blue and white striped shirts for the majority of their existence, usually with white shorts and white socks. The team is occasionally referred to as The Stripes by supporters. A number of different colours were trialled during the club's formative years however, including cardinal red and blue quarters in 1880–81, yellow and white quarters in 1881–82, chocolate and blue halves in 1881–82 and 1882–83, red and white hoops in 1882–83, chocolate and white in 1883–84 and cardinal red and blue halves in 1884–85.The blue and white stripes made their first appearance in the 1885–86 season, although at that time they were of a lighter shade of blue; the navy blue stripes did not appear until after the First World War. For the regional leagues played during the Second World War, Albion were forced to switch to all-blue shirts, as rationing meant that striped material was considered a luxury.

Like all football clubs, Albion sport a secondary or "change" strip when playing away from home against a team whose colours clash with their own. As long ago as the 1890s, and throughout much of the club's early history, a change strip of white jerseys with black shorts was worn The away shirt additionally featured a large 'V' during the First World War. In the 1935 FA Cup Final however, when both of Albion and Sheffield Wednesday's kits clashed, a switch was made to plain navy blue shirts. An all-red strip was adopted at the end of the 1950s, but was dropped following defeat in the 1967 League Cup Final, to be replaced by the all-white design that was worn during the club's FA Cup run of 1967–68. Since then the away strip has changed regularly, with yellow and green stripes the most common of a number of different designs used. In the 1990s and 2000s a third kit has occasionally been introduced.

Albion players—along with those of other Football League teams—first wore numbers on the back of their shirts in the abandoned season of 1939-40, and names on the back of their shirts from 1999–2000 Red numbers were added to the side of Albion players' shorts in 1969. BSR Housewares became the club's first shirt sponsor during the 1981–82 season.The club's shirts have been sponsored for the majority of the time since then, although there was no shirt sponsor at the end of the 1993–94 season, after local solicitors Coucher & Shaw were closed down by the Law Society. Unusually for a Premier League club, Albion were again without a shirt sponsor for the start of the 2008–09 campaign, as negotiations with a new sponsor were still ongoing when the season began. The longest-running shirt sponsorship deal agreed by the club ran for seven seasons between 1997 and 2004 with the West Bromwich Building Society. Since 2006 Albion's kit has been manufactured by Umbro, who also produced the club's clothing during the late 1970s and early 1980s