Since the 1901 FA Cup final the Tottenham Hotspur crest has featured a cockerel. Harry Hotspur (from whom the club is said to take its name) was famed for his riding spurs and fighting cocks were fitted with spurs which can be seen in the crests. In 1909 a former player named William James Scott made a bronze cast of a cockerel standing on a football to be placed on top of the West Stand and since then the cockerel and ball have been the major part of the club's identity.
Between 1956 and 2006 the Spurs used a coat of arms featuring a number of landmarks and associations linked to local area. The lions flanking the shield came from the Northumberland family's arms. They owned large areas of Tottenham and Sir Henry Percy (Harry Hotspur) was a family member. The castle alludes to Bruce Castle located 400 yards from the ground and which now houses a museum. The trees are those of Seven Sisters which were planted at Page Green by the Seven Sisters of Tottenham and after whom a railway/tube station and main road are named. The arms featured the Latin motto "Audere Est Facere".
In 1983, to overcome unauthorised "pirate" merchandising, the club's badge was altered by adding the two red lions as heraldic and the motto scroll. This device appeared on most Spurs' playing kits for the next 23 years.
To rebrand and modernise the club's image, in 2006 both this club badge and the coat of arms gave way to a professionally designed logo/emblem. This revamp features a leaner/fitter cockerel and an old-time football together with the club name. The club claims that the rebranding kept much of the original meaning of the name, and emphasised its originality
Uniforme
The first Tottenham kit was navy blue shirt and shorts, but after the first season the club did not have one specific design for many years. In 1884 the club changed to a kit similar to that of Blackburn Rovers. Shortly after moving to Northumberland Road, the kit changed again to red shirt and blue shorts. Five years later, after becoming a professional club, they switched to a chocolate and gold striped kit.
At the end of the 19th century the club switched colours yet again, to the white shirts and blue shorts which they are now well known for wearing, hence the nickname "Lilywhites". This colour choice is thought to be in homage to Preston North End who had recently done "The Double".
White and navy blue have remained as the club's basic colours ever since. Soon after the First World War, the cockerel badge was added to the shirt. In 1939 numbers first appeared on shirt backs, and in 1983 Holsten became the first commercial sponsor logo to appear on the shirt. When Thomson was chosen as kit sponsor in 2002 there was an outcry from Tottenham fans as the logo on the front was red, the colour of their closest rivals, Arsenal. In 2006, Tottenham then succeeded in securing a record £34m sponsorship deal with internet casino group, and present sponsors, Mansion. Although this resulted in another red logo on the white shirt, the issue has attracted no further comment
