A new crest was revealed on 2 May 2007, for the 2007-08 season and beyond. The new crest includes a star to represent the European Cup win in 1982, and has a light blue background behind Villa's 'lion rampant'. The traditional motto "Prepared" remains in the crest, and the name Aston Villa has been shortened to AVFC, FC having been omitted from the previous crest. Randy Lerner petitioned fans to help with the design of the new crest. The three kits that carry the new crest were unveiled on 17 July 2007, in The Mailbox, Birmingham.On 2 June 2008 it was announced that Aston Villa will forgo commercial kit sponsorship for the 2008-09 season; instead they will advertise the charity Acorns Children's Hospice, the first deal of its kind in Premiership history.Aston Villa have also announced the partnership will continue for the 2009-2010 season.
Uniforme
The club colours are claret shirt with sky blue sleeves, white shorts with claret and blue trim, and sky blue socks with claret and white trim. Villa's colours at the outset generally comprised plain shirts (white, grey or a shade of blue), with either white or black shorts. For a few years after that (1877-79) the team wore several different kits from all white, blue and black, red and blue to plain green. By 1880, black jerseys with a red lion embroidered on the chest were introduced by William McGregor. This remained the first choice strip for six years. On Monday, 8 November 1886, an entry in the club's official minute book states:
" Proposed and seconded that the colours be chocolate and sky blue shirts and that we order two dozen.
Proposed and seconded that Mr McGregor be requested to supply them at the lowest quotation. "
The chocolate colour later became claret.
Nobody is quite sure why claret and blue became the club's adopted colours. The main theory surrounding the colours suggests that with the Scottish influence of characters such as George Ramsay and William McGregor the kit was created from the combination of the maroon of Hearts and the blue of Rangers, with the Scottish lion rampant included in the badge. The kit for the 2007-2008 season will be manufactured by Nike.
